About us

Our Mission

When we first opened our doors, a tradition of unsurpassed Service, Quality, and Value was born. As the years passed, that tradition became more and more entrenched in how we approach our business.

We fully acknowledge that today's customers are more sophisticated and that tastes are more individualized. In order to provide these customers with the highest level of service, we offer a state of the art shop capable of creating just the right piece for your gemstones or ours.

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World of Diamond Authority

With our extensive experience in the jewelry business with international clients worldwide, we understand different needs and requirements in different markets. For over 30 years of experience, our professional and experienced product development teams have worked with international and famous designers to have ideas and concepts turned to real jewelry pieces.

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About us

For over 35 years, we have been one of the most trusted names in jewelry. We are a well-established jewelry store that has grown with our community from a small store to a multiple brand jewelry retailer. We have served generations of families as their trusted jeweler for brilliant diamonds, beautiful fine jewelry, elegant watches, treasured gifts, custom made styles and expert jewelry repairs. We are committed to making every customer "feel at home" with our personalized service and our classic to cutting edge jewelry designs.

Our mission has always been a tradition of trust, high ethical standards, knowledge of our jewelry products and services, fair pricing and value to our customers.

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Brett Lee

Custom Client

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I purchased 1 karat princess cut diamond from this company. I feel like I got a very fair and honest deal, not to mention a great price. For sure if I need any jewelry in the future, this shop will be my only choice.

Chris Smith

Custom Client

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Everything went off without a hitch. She absolutely loves the ring. I can't thank you and your people enough. You have a customer for life...maybe not a big ticket item customer, but a customer nonetheless. Anyway, thanks again. We'll be in touch again for the wedding bands.

Kelly Mison

Custom Client

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I am impressed with your gemstone jewelry collection. I purchased 2 gemstone rings from your store. One was a beautiful Blue Ceylon Sapphire Pendant and another was a gorgeous Red Burmese Ruby Ring. All your salespeople were very courteous and helpful. Esp. Bob, he steered me to the rings that were better than the ones I originally liked.

Jewelry Appraisal

Ring Sizing

Stone Replacement

Jewelry Appraisal

There are a number of reasons that you may need a jewelry appraisal. If you are like many people you may just be curious and desire a casual estimate of the value of an item you own. If so, one of our staff can usually advise you on the approximate value of your item.

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Ring Sizing

Ring sizing may seem like a routine procedure, and in most cases it is. Nonetheless, we see far too often that jewelers will simply hammer a ring up to a larger size, or put undue stress on stones or settings by manipulating the materials beyond their tolerance.

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Stone Replacement

Of all the reasons to visit us, seeing us for a stone replacement is possibly the least desirable. With the exception of the person seeking a different color gem or upgrading to larger gems, most are heartbroken and are attempting to replace a stone which was lost or damaged.

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